Mark began studying classical guitar at the age of 12. As he grew, so did his love for the guitar. As a teenager, he began experimenting with various electric guitars and audio equipment, and he eventually decided to pursue electrical controls and engineering as a post-graduate career. Mark has worked in automotive engineering for the past 25 years and has launched new products and processes for all major automotive OEMs. In 2020, Mark earned his MBA from Ivey School of Business at the University of Western Ontario, one of Canada’s top business schools. Instrumental Aluminum was born out of an entrepreneurial project he completed during his MBA studies. Mark applied his vast expertise and experience to innovate the world’s first vacuum die-cast hybrid electric guitar. Mark envisions Instrumental Aluminum as a purpose-driven brand that creates exceptional value and promotes positive change–both locally and globally.

Meet Howie Kittelson

Howie Kittelson (AKA HowieZowie) began playing guitar in 1978 after taking just two lessons. At age 16, he became a roadie the day he got his driver’s license, and in 1986, he joined the United States Air Force in an effort to pay for an education in recording engineering. After completing his time in the service, he relocated to Nashville, Tennessee. He became a house technician at Woodland Studios and later worked for both the Gibson and Fender Custom Shops. He went on to design his own patented bridge system, do research and development for several companies, and run his own custom guitar company in Northport, Maine. His session and touring experience includes collaborations with Scotty Moore, Waylon Jennings, Peter Frampton, Marshall Crenshaw, Cheap Trick, and many more. In 2012, he married his wife Vera and joined her in London, Ontario. Since then, he has begun pursuing his own performance career, including a solo release in 2016 and projects with local supergroup, Prism Tape Philosophy.